Client: VIPA Digital

VIPA Digital is an independent advisory and consulting firm serving the data centre industry, and investment, private and public sector clients. It delivers solutions for business and technology problems covering IT, data centres and cloud environments.

The client was looking to redesign its digital sales brochure and establish a stronger brand presence across its on- and offline communication materials to engage existing and new clients.

The VIPA logo with its softly graduated and overlapping colour panels formed the basis for the creative development. The logo was magnified and snapshots of a selection of compositions were lifted to build a suite of colourful backdrops to be used as interchangeable assets.

These were then paired with Gotham, VIPA’s house font for the sales brochure layout design. The backdrops were also supplied as internal brand assets for day-to-day use including proposals, case studies and presentations.

My role:
Project management
Design, layout and artwork

Client: RNID

Royal National Institute for Deaf People (RNID) founded in 1911 work to make life fully inclusive for deaf people and those with hearing loss and tinnitus.

Following a rebrand and a newly defined brand purpose led by London-based design studio, SomeOne, the annual report was designed in-house embracing the charity’s radically reconsidered softer, warmer and expressive brand assets.

All work completed at RNID’s in-house Brand and Marketing team.

My role:

Design, layout and artwork

Client: Wolseley UK

Wolseley UK appointed The Team to help strengthen their longstanding vision. To be the first-choice specialist merchant for their trade customers and helping them to ‘achieve more’. A principle they have stood by from their early heritage.

As the holding company for well known builders merchants including Plumb Center, Pipe Center, Drain Center, Climate Center and Parts Center, its brands were brought together under the single unified name of Wolseley.

The Wolseley logo was introduced along with an overall look of a confident, dynamic and warm brand. Red is a colour that has always been associated with Wolseley but this time used with increased prominence within the brand expression. From a bold livery fleet, through to branch interiors where Wolseley Red was used as a ‘hot colour’ to help customers identify key branch functions intuitively.  

A bespoke system of icons and pictograms was developed using bold lines to add to the Wolseley visual language and to provide immediate recognition of their service and promotional offerings in store, online and across customer communications.

The brand was rolled out across Wolseley’s 500 UK branches, final mile fleet of 250 vehicles, staff uniform and its eCommerce platform. Stationery, email signatures, presentation templates and brand guidelines were also produced.

All work completed at The Team. 

My role:
Branch format 
Iconography and pictograms
Stationery and templates
Brand guidelines

Client: The Big Hack by Scope

The Big Hack is an initiative inspired by a movement of disabled people and introduced by Scope, the UK disability charity. It offers the tech industry collaborative opportunities to work towards breaking down barriers disabled people face everyday in using digital products and services, and in turn, achieving commercial success. 

The brief was to develop an overall look and feel using elements from Scope’s masterbrand, and seek to draw attention from a business minded tech audience. It also needed to work as a standalone, external-facing brand. A logo, website, report, PowerPoint deck and merchandise were among the creative presented.

The proposed logo was intended to show the idea of collaboration and partnerships. Cooler colours from Scope’s existing palette were used across the creative to appear more businesslike. The photography, selected from Scope’s own image library featured real life people with disabilities, who use technology everyday.  

All work was produced under the direction of the Brand and Creative Manager at Scope.

My role:
Concepts
Logo design
Print and digital comms
Additional iconography
Motion graphics

Client: University of Surrey

Design and layout for Guildford School of Acting (GSA) Easter & Summer School brochures for prospective junior and senior students. 

All work completed at Glassup & Stoski.

gsauk.org

My role:
Design, layout and artwork

Client: Scope 

Scope the UK disability charity, campaign rigourously to achieve a society where all disabled people enjoy equality and fairness across all aspects of society including at home, at school, at work and in the community.

On the run-up to their new brand launch, Scope’s in-house brand and creative team were getting underway with transitioning their new identity across a vast requirement of on- and offline projects. Corporate stationery, printed comms, social media assets, event materials and the first dedicated furniture and electrical store ‘Home by Scope’, were just some of the projects in motion.

Accessibility and functionality is integral to how Scope visually communicate, all the while relating to the audience and reflecting a balanced picture of disabled people’s lives. Therefore ensuring effective use of Scope’s core brand assets; the font—Hargreaves, colours, holding shapes, illustration and photography, was vital. 

All work produced under the direction of the Brand and Creative Manager at Scope.

My role:
Print and digital comms
Stationery design
Retail graphics
Additional iconography

Client: BEcause Brand Experience

BEcause is an award-winning, live brand experience agency. 

Following a logo refresh and a new, distinctive positioning – “Be Live. Be Loved.”, the next stage of the identity look and feel was progressed.

The visual language adopts pop art inspired ‘super icons’ giving a feeling of movement with their subtle three-dimensional form. This aimed to reflect the live brand experiences which BEcause deliver to engage their clients’ consumer audiences. 

The ‘living’ brand allows for a flexible application of its visual elements across a range of print and digital communications. Interactive eBooks and a toolkit of templates were designed for existing and prospective clients, to help them plan and deliver memorable brand experiences.

Other applications included PowerPoint and case study templates for tailored communications.

Project headed by BEcause Brand Director.

My role:
Design and layout
Print and digital comms
Iconography concepts and render
Infographics
PowerPoint assets

Client: Clyde & Co

Web design for the trainee solicitor arm of global law firm Clyde & Co’s recruitment site. 

All work created with ThisCity Agency.

My role:
Design and layout
Liaising with web developer

Client: NATS

NATS, originally known as National Air Traffic Services have worked tirelessly to position themselves as a global leader in air traffic control. 

With a UK-wide personnel of around 5000 staff, consistent and considered communication is an important trait which the comms department wanted to spread across the organisation, using their new brand identity. The Communications Toolkit was designed with this in mind. It became an informative companion for the end user and visually stood out in its slightly unusual format. The pictograms were designed as a lighthearted and literal take on the ‘toolkit’ concept.

All work completed at The Surgery.

Concepts
​Design, layout and artwork
​Project management

Client: NATS

NATS is a global leader in air traffic control services thanks to the dedication, expertise and innovative thinking among their extensive staff base across the UK. So when significant achievements are made and goals are reached beyond expectations, it isn’t always easy to stand out of such a big crowd. 

The NATS Awards programme was set up to recognise and appraise the achievements of those people as well as inspire their peers. Among the impressive setting of Westminster’s Grosvenor House Hotel, the parameters of the NATS brand was pushed to a new level and recreated in a new environment.

Using the silver and black colour scheme a full range of materials was designed and produced for the event from the stage backdrop and large format graphics to all print communications. The design and fabrication of the award is the first time that the NATS stripes were made to exist in a tangible, 3D form and viewable from 360°. 

The project was a successful collaboration between designer, visualiser, live event specialists, set designers and 3D modelmakers. 

All work completed at The Surgery.

My role:
Site recce
Concepts
​Design, layout and artwork
Award design
​Project management

Client: Vodafone

A tactile approach to the design and production of communication materials used at F1 races around the globe. The end-users were corporate guests and hospitality staff who had access to a complete kit of materials. These included stationery, clipboards, guest passes, lanyards, luggage tags, contact cards, carrier bags, pop-up stands and a portable welcome desk.

All work completed at The Surgery.

My role:
Concepts
​Design, layout and artwork
Infographics
​Project management

Client: BGC Partners

BGC Partners is a global brokerage company servicing the financial and real estate markets. These icons were commissioned to be used as sign-offs within email communications, promoting upcoming sports and entertainment events.

All work completed at The Surgery.

My role:
Concepts
​Render

Client: Brandnew
​Printer: Blush Publishing

​An invitation to whet the appetite of a prospective new client over a very British breakfast meeting. Produced using traditional letterpress on a heavy board which could withstand a deep emboss. The result—an eye catching piece of communication with a tactile quality (and a tempting offer of a bacon roll!).

All work completed at The Surgery.

blushpublishing.co.uk

My role:
Concepts
Design and artwork

Client: NATS

A companywide employee engagement piece narrating the NATS journey so far, and an insight into their future success as air traffic control service providers.

This was also the first outing of the evolved NATS brand with its simplified colour palette, airflow stripes and introduction of colour photography alongside the existing eye-catching black and white imagery. 

The dust jacket folded out into a poster. The reverse side of the poster displayed a simple infographic, giving a snapshot of the company structure. Foldout pages throughout the booklet allowed for strong, confident messaging.

Environmental considerations were essential when it came choosing paper stocks, reflecting the company’s own ethical policies on acting responsibly.

All work completed at The Surgery.

My role:
Concepts
​Design, layout and artwork
Infographics
​Project management

Client: England Hockey Board

A set of bold and energetic posters designed to encourage women back into playing hockey. Particularly aimed at those who had previously played at school, college, university or hockey clubs.

All work completed at The Surgery.

My role:
Headline concepts
Design, layout and artwork

Clients: Various

A collection of infographics from F1 race circuits to NATS guidance for aircraft landing approach speeds and online infographics for OgilvyDO showcasing broad-based creativity in business. Clear, visually engaging representations of data and knowledge summarises the brief.

Work completed at various agencies.

My role:
Concepts
Design and artwork
Render